The Minneapolis-based IT Company Donated $70,000 to Start Reading Now

Minneapolis, MN, May 22nd, 2018 –Atomic Data – Minneapolis’ premiere IT-as-a-Service company – recently donated $70,000 to Start Reading Now, a Minneapolis-based non-profit devoted to inspiring kids to read. Start Reading Now directly addresses the fact that low-income families have less than one book at home. That donation, and other large donations from local organizations, will support summer reading for 1st, 2nd, and 3rd graders in Minneapolis Public Schools with the highest concentration of poverty.

“Reading, especially at an early age, has a profound impact on the success children have later in life,” said Atomic Data CEO Jim Wolford. “Start Reading Now’s mission is important, not only to the success of these children, but also to the success of our community.”

Start Reading Now provides a $50 voucher to each student that attends an in-school book fair to buy 10 new books after 1st, 2nd and 3rd grade, eventually building a personal library of 30 books by the end of the program. In 2018, the organization will serve 30 Minneapolis Public Schools sites with the highest concentrations of poverty – with all schools having at least 50% of the students eligible for educational benefits such as free lunch.

This year, each student will also receive a new backpack, pen, and 10 “This Book Belongs To” stickers. Through getting kids excited about reading, Start Reading Now aims to end the “summer slide” when kids don’t have the opportunity to continue learning. And throughout the years of the program, children will accumulate their own library—having books at home and passing down their love for reading to their friends and siblings.

About Start Reading Now
Start Reading Now is a research-based program that is funded with donations from the surrounding community. Over 95% of revenue goes directly to the program, with each and every dollar making a difference. We thank all of our generous donors, and offer special thanks to our major donors this year: Atomic Data, Nancy and Roger McCabe, and Andy and Lynne Redleaf. See the supporting data on the benefits of early reading, and learn more about Start Reading Now at

About Atomic Data
Atomic Data ( is an on-demand, always-on, pay-as-you-go expert extension of the enterprise’s IT team and infrastructure, always acting in the client’s and the community’s best interest. Atomic Data – SAFE. SIMPLE. SMART.